In an age where many people learn about our schools, and engage with them, through digital means, the amplification of school mission is a critical component of the execution of that mission. In this session, we will explore ways to ensure that your online and offline decisions and moves align to your organization’s mission. We will also create maps of our respective institutions to begin to understand where we are effectively communicating our missions, where we may be crossing our lines and creating static, where we are needlessly redundant, and where we are just plain silent. Best practices from the field of content marketing will be threaded throughout the presentation and activities.
Director of Academic Leadership, Montclair Kimberley Academy
Stephen J. Valentine (@sjvalentine) is an educator, school leader, writer, and serial collaborator. He serves as the Director of Academic Leadership at Montclair Kimberley Academy and Coordinating Editor of Klingbrief, a publication of the Klingenstein Center at Columbia University... Read More →
